
But WPA, a leading not-for-profit health insurance company have resolutely announced their opposition to such discounts. The company believe that such policies are not compatible with their ethos of customer driven business. And there is evidence to suggest that WPA is right and such policies may be detrimental – especially to longer standing clients.
A recent Daily Mail article highlighted the plight of a retired couple from Lancashire who after 22 years have been “moved” to a new no-claims discount policy by their insurer. After reading the small print they discovered that if they are ill, just one claim will put their premium up by 30%. Older customers are more likely to make claims; they are therefore more likely to see their premiums increase at a faster rate.
WPA, however, believe the alternative is greater transparency and flexibility. Rod Bramston, their Managing Director of Private Clients outlines the WPA difference:
“It is a simple choice of 3 products; Flexible Health, XS Health and Active Health. Customers benefit with savings upfront by a choice of shared responsibility or excess levels. Customers are in control of their benefits and the premiums.”
The WPA way focuses on customer value - being able to adjust key components of their policy such as how much excess they pay. This results in lower premiums and policyholders not being penalised because they make a claim. Isn’t that what taking health insurance is about?
For more information contact:
Corporate Communications Director : Charlie MacEwan
Phone: 07771-808083
E-mail: charlie.macewan [at] wpa dot org dot uk
Website: www.wpa.org.uk
Western Provident Association (WPA) is a health insurer with a heritage going back over 100 years. They strive to help policyholders fund the very best healthcare and treatment services with the most competitive blend of premiums and benefits.
Further reading of health cash plans.